Our Tactic

This phase of the pro-life persuasion campaign is aptly named "Breaking Assumptions," where the focus shifts towards dispelling falsehoods and reframing the narrative around abortion.

One prevalent misconception that this phase targets is the notion that women will inevitably perish under pro-life laws. This fear-mongering tactic has long been employed to sway public opinion, but it's time to set the record straight. By presenting evidence and expert testimony, the campaign aims to debunk this falsehood, emphasizing that pro-life legislation can be crafted to prioritize both maternal and fetal health, ensuring that women receive the care and support they need while safeguarding the sanctity of life.

Similarly, the campaign takes aim at the fallacy that abortion is a panacea for issues such as poverty and abuse. Contrary to popular belief, abortion does not address the root causes of these societal challenges; rather, it perpetuates a cycle of violence and despair. Through compelling narratives and data-driven analysis, the campaign exposes the limitations of abortion as a solution and advocates for comprehensive strategies that tackle poverty and abuse at their source.

Moreover, "Breaking Assumptions" lays the groundwork for a broader conversation about human rights—a theme that will feature prominently in subsequent phases of the persuasion campaign. By reframing the debate around abortion as a matter of fundamental human rights, the campaign seeks to galvanize support for the protection of the most vulnerable members of society—the unborn.

In essence, "Breaking Assumptions" represents a pivotal moment in the pro-life movement—a moment where myths are shattered, truths are illuminated, and the path forward becomes clear. By challenging misconceptions, advocating for holistic solutions, and championing human rights, the campaign paves the way for a future where every life is cherished, valued, and protected.

Layering our Message

As the pro-life persuasion campaign progresses into its final remote-only stage, a strategic shift is underway, integrating traditional and digital advertising channels to create a multifaceted approach that maximizes impact. Building on the success of previous digital efforts, the campaign now embraces the power of mailers for the first time, recognizing the unique role they play in layering the message and enhancing its effectiveness.

Digital advertising remains at the forefront of the campaign, leveraging connected TV, ads, and banner displays to reach audiences where they spend a significant portion of their time—the digital realm. These channels offer unparalleled reach and targeting capabilities, allowing the campaign to engage with diverse demographics and amplify its message with precision. By saturating online spaces with compelling visuals and persuasive messaging, the campaign lays the groundwork for broader engagement and action.

Introducing mailers into the mix adds a new dimension to the campaign's strategy, offering a tangible and personal touchpoint that complements its digital efforts. Mailers provide a direct line of communication to targeted individuals, allowing the campaign to deliver curated content and messaging directly to their doorsteps. This physical presence serves to reinforce the digital messaging, creating a cohesive and immersive experience that resonates on multiple levels. By layering the message through both digital and traditional channels, the campaign maximizes its reach and effectiveness, setting the stage for future action that combines digital engagement, traditional advertising, and in-person activism and canvassing.